One London based Ikea store had an idea. Take one hundred every day house cats and let them loose in a store. Tape the results, and see what happens. That is just what one Wembley store did, and the video went live on September 9th. The tag line for the advertisements is 'happy inside.'
The video currently going viral across the Internet is titled 'Herding Cats'. Yes, these are every day normal house cats used in this piece of soon to be advertising. The creative director of the project, Feh Tarty, had this to say about the new campaign: "The idea behind the work is that cats know better than anything what makes them feel happy inside. They live their lives in pursuit of their own comfort. So we released a hundred cats into the Ikea Wembley store, for real, to see where they went and what furniture made them happy."
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