SOCIAL MEDIA: 659M FOLLOWERS
N. AMERICA - 34m
S. AMERICA - 37m
EUROPE - 90m
MIDDLE EAST/AFRICA - 173m
ASIA - 325m (108m in China)
Source: Kantar Sport 2012
TV AUDIENCE
3 billion - Cumulative audience reach for 2012/13 season
47 million - Average live audience per game
Source: Futures Sport and Entertainment
ENGAGED FANS ON SOCIAL MEDIA
53 million Facebook connections
47 million monthly page views on ManUtd.com
Twitter: fastest sports page to reach 2.8m followers (345,000 followers in the first 24 hours after launch)
Instagram: 40,000+ ‘likes’ per photo (22 days to become the biggest Premier League club)
Weibo: over 5m followers (200,000 followers within the first week)
Tencent Weibo: biggest sports club with over 4.8 million followers
MULTI FACETED BUSINESS MODEL
2013 total revenue: £363m
MATCHDAY: £109 million - 30%, CAGR 2.0%
BROADCASTING: £102 million - 28%, CAGR 10.1%
COMMERCIAL: £152 million - 42%, CAGR 18.2%
MATCHDAY BUSINESS
76,000 seat stadium
154 luxury boxes
8,000 Executive club seats
2 million annual attendance
99% occupancy for Premier League games
CHEVROLET - LARGEST SHIRT SPONSORSHIP DEAL
Shirt sponsor 14/15 - Starting at $70 million p.a. - $559 million total through 2021
RECORD BREAKING KIT DEAL WITH ADIDAS
Largest kit manufacturer or sponsorship deal in sports: £750 million minimum guarantee over a 10 year term (contract expires 2025)
FINANCIAL RESULTS SUMMARY
£750m minimum guarentee kit deal with Adidas contracted out to 2025
$559m shirt deal with Chevrolet contracted out to 2021
Training kit deal with Aon contracted out to 2021
55,000 of 76,000 seats are season ticket holders
TOTAL REVENUE
2012 - £320 million
2013 - £363 million
2014 - £432 million (estimated)