Kim Kardashian is an American TV personality, model and actress who is best known for starring in the E! reality TV series "Keeping Up with the Kardashians". In the entertainment news media and online, Kardashian is often cited as a prime example of a celebutante - an individual who has attained celebrity status for no particular identifiable reason.
So T-Mobile were trying to be smart or maybe Mrs. Kardashian West was tryna be funny. Anyway, the message is lost on me when it comes from a famous person.