Manchester United in figures

SOCIAL MEDIA: 659M FOLLOWERS

N. AMERICA - 34m
S. AMERICA - 37m
EUROPE - 90m
MIDDLE EAST/AFRICA - 173m
ASIA - 325m (108m in China)

Source: Kantar Sport 2012

 

TV AUDIENCE

3 billion - Cumulative audience reach for 2012/13 season

47 million - Average live audience per game

Source: Futures Sport and Entertainment

 

ENGAGED FANS ON SOCIAL MEDIA

53 million Facebook connections

47 million monthly page views on ManUtd.com

Twitter: fastest sports page to reach 2.8m followers (345,000 followers in the first 24 hours after launch)

Instagram: 40,000+ ‘likes’ per photo (22 days to become the biggest Premier League club)

Weibo: over 5m followers (200,000 followers within the first week)

Tencent Weibo: biggest sports club with over 4.8 million followers

 

MULTI FACETED BUSINESS MODEL

2013 total revenue: £363m

MATCHDAY: £109 million - 30%, CAGR 2.0%
BROADCASTING: £102 million - 28%, CAGR 10.1%
COMMERCIAL: £152 million - 42%, CAGR 18.2%

 

MATCHDAY BUSINESS

76,000 seat stadium
154 luxury boxes
8,000 Executive club seats

2 million annual attendance
99% occupancy for Premier League games

 

CHEVROLET - LARGEST SHIRT SPONSORSHIP DEAL

Shirt sponsor 14/15 - Starting at $70 million p.a. - $559 million total through 2021

 

RECORD BREAKING KIT DEAL WITH ADIDAS

Largest kit manufacturer or sponsorship deal in sports: £750 million minimum guarantee over a 10 year term (contract expires 2025)

 

FINANCIAL RESULTS SUMMARY

£750m minimum guarentee kit deal with Adidas contracted out to 2025

$559m shirt deal with Chevrolet contracted out to 2021

Training kit deal with Aon contracted out to 2021

55,000 of 76,000 seats are season ticket holders

 

TOTAL REVENUE

2012 - £320 million
2013 - £363 million
2014 - £432 million (estimated)